Here he is – our man in Brussels!

Why wait? Now we take the step to the continent. Last week we joined forces with former Ikea manager Alexander von Zeipel who will Boards on Fire's journey forward.

Alexander will focus on strengthening the brand internationally and processing leads primarily in the European market.

He has worked at Ikea in various management positions over the past 20 years, including in England, Canada, Spain and Belgium. He most recently came from the job as department store manager in Brussels and that is also where he will start in his new role.

– It feels really exciting to step into a new industry and into such a cool company as Boards on Fire. I hope to be able to contribute a lot with my experiences and my network from many years with the whole world as a workplace, says Alexander.

The whole Boards on Fire crew look forward to learning all about Trappist beer and Belgian waffles.

Filip Lendahls


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